BACA Wines
2018, created at Gorilla

BACA is a new brand of craft zinfandel wines, with each wine sourced from a different notable growing region in California.

The goal was to develop a distinct style for the new brand reflecting a younger target demographic and with that a lower price point compared to BACA’s refined counterparts, Hall and Walt wines. 

Creative Director: Adam Murphy




To differentiate BACA from its sister brands Hall and Walt, we brought in more bohemian elements to the site design with custom brushed edges on imagery and playing with assymetry and the bright BACA palette.
We also developed a new section in the product details specific to the brand, called Experiences—pairing each of the four zinfandel wines with a lifestyle experience, such as a wilderness hike or a day at the beach.