Giucy Giuce
2015

Giucy Giuce is the handle for quilter Giuseppe Ribaudo. His quilting style is modern and innovative, embracing bright colors and patterns.

For his logo we knew we wanted to represent his portrait — his signature beard and glasses. The beard and glasses are made up of geometric shapes reminiscent of the quilting process of paper-piecing different fabrics together to create an image.

Because color is such an integral part of G's work, a multi-colored strip along the edge of the business card was implemented, utilizing the same technique with pieced-together triangles.

Since designing, G. has gone on to release three fabric collections of his own with Andover Fabrics, and continues to build the brand through new touchpoints.

Additional photography: Giuseppe Ribaudo